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(ik)blue jeans

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A fundraising event, Shopper! Invited by Designers Against Aids to design an artwork to be sold to profit the Red Cross, item idem collaborates with jeans brand Lee Cooper & creates the first (IK) blue jeans by appropriating the idea of the notorious blue color; a savvy military outfit sourced in the brand's archives from the early XXth century, & dedicated to blue digital compositing & the rise of the XXIth century digital warfare!
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Item Details
Item idem X Lee Cooper. Curated by Designers Against Aids for the Red Cross. 2008.
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