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Study this, Shopper! Our last contribution to TOKION Japan (RIP) was to study the 80's genre of minimal advertisements in fashion aesthetic & the potential connection with Robert Mapplethorpe legendary photography. By referencing for instance notorious Calvin Klein ads, item idem questions the return of minimalism in fashion, within the reinvention of the Helmut Lang label following the designer's departure.
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A fashion story conceived, styled & directed by Asa Nishijima & Cyril Duval for TOKION Magazine. 2006.

Photography by Hiroshi Manaka.

Item Details
Asa Nishijima, Hiroshi Manaka, HELMUT LANG.
Stats:

10 pages editorial referencing 80's fashion advertisement campaigns.

Date:
February 2006
Medias:
TOKION Magazine Japan I Like My Style QUARTERLY

Mediums:
Photography Editorial Styling Concept Reenactment Fashion direction Advertisement Modeling

Partners:
Asa Nishijima Hiroshi Manaka

Brands:
HELMUT LANG

Robert Mapplethorpe, Calvin Klein advertisements.
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