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The wrong motel

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Kinky Shopper! This is the third and final episode of item idem's Wrong Triptych: THE WRONG MOTEL, et voilà! item idem conceptually relocates the japanese Love Hotel formula, from Tokyo to Paris, then back in Japan! Bring it up!
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The Wrong Motel "

Unwrap, 2F, BALS STORE, 
1-10-21, Nakameguro, Meguro-ku,
Tokyo 153-0061, Japan
Tel. +81-3-5773-5500

November 1st to November 5th, 2006

Reception party on November 2nd, from 7 PM
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FOR IMMEDIATE RELEASE  
(November 1st, 2006)

item idem™ brings back the love hotel in japan. 

Following "The Wrong Store" (Paris / galerie frederic giroux), "The Wrong Office: Loveless Lifemore" (Tokyo / Loveless ), item idemintroduces the final (?) episode of its wrong triptych, as the "The Wrong Motel".

As a structural copy of the recently-opened-in-Paris "Hotel Amour" hotel by french artist & parisian night-icon Andre, " The Wrong Motel " is a conceptual simulation of a love hotel from japan, here pictured halfway between an Amsterdam's red light district's hooker room & a porn tycoon's fancy penthouse. 

In collaboration with artists from Paris (Andre), London (Peter Ibruegger), New York / Tokyo (Silvester Ribbon), item idem™ curates & designs an art exhibition, as a simple decorative interior design project.

Reunifying sophisticated design works, with its own unique sense of yummy bad taste, 
Relocating supposed hidden ideas, apparently secreted items, & obviously extreme aesthetics,
item idem™ invites viewers to explore a challenging forbidden universe, where all-and-more is definitely possible ...  eh ?!
Item Details
André Saraiva, Mr. A, Sebastian Mayer, Yoshitsugu Enomoto, Hotel Amour, Silvester Ribbon, Maggie James, Peter Ibruegger, BALS store.
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