'Celine-Dion-at-the-Oscars channeling Rene Magritte.' -Horacio Silva, Features & online director at T: The New York Times Style Magazine.

Conditions of Use


Based in New York, Parisian-born conceptual artist Cyril Duval travels through the mediums of art, fashion, visual communication & interior design, under the fictional alter ego brand ITEM IDEM (Latin for “the same.”) Situated at the junction of conceptual art, marketing, branding & installation/direction for retail design, Duval's peripatetic work includes collaborations with high-profile eclectic creative agents such as AA Bronson, assistant, BLESS, Brian Kenny, Bruce Benderson, Victoria Camblin, Andrea Crews, colette, Dean Mayo Davies, Michel Gaubert, Loris Greaud, Zaldy Goco, Hanayo, Christian Holstad, I Could Never Be A Dancer, Joerg Koch, Bruce LaBruce, Karl Lagerfeld, Jürgen Mayer H., Sebastian Mayer, Slava Mogutin, Asa Nishijima, Nagi Noda, Katsuya Kamo, Eley Kishimoto, Terence Koh, Babak Radboy, Ryder Ripps, Gosha Rubchinskiy, Desi Santiago, André Saraiva, Paul Mpagi Sepuya, Kevin Spacey, Dan Thawley, Micke Thorsby, Minoru Torihada, Mai Ueda, Bernhard Willhelm, & also Tobias Wong.


His work has graced the pages of multiple international publications including 032c, AnOther, AnOther Man, Apartamento, ArtAsiapacific, Artforum, BUTT, Casa Brutus, Dazed Digital, DIS, Domus, Fantom, Frame, Frankfurter Allgemeine Zeitung, i-D, I like My Style, Interview, MUSE, PIN-UP, Ponystep, Scalpel, T Magazine, The New York Times, Vogue, Viewpoint, Whitewall, and WWD among others. 


Some of his commercial &/or artistic commissions have been issued by/with brands & institutions as diverses as 032c Museum Store, Ambassade de France au japon, agnès b., Areaware, ABSOLUT, Asia Song Society, Bals, Céline, Citroen, COMME des GARÇONS, CoSTUME NATIONAL, Designers Against Aids, DesignTide Tokyo, Experimenta Design, Festival du film Francais a Tokyo, Fredric Snitzer Gallery, Garage Center for Contemporary Culture, Galerie Frédéric Giroux, Getty images, Haus der Kulturen der Welt, Hebbel Am Uffer, Gucci, INFAS Publications, I.T, john connelly presents, Lee Cooper, Loveless, LVMH, Marie-Hélène de Taillac, Mastercard, Mood Swings Apartment Store, Mori Art Museum, Mosign, OKFocus, Onward Holdings Co.,Ltd., Peters Mountain Works, Printed Matter, Sanahunt Cultural Initiative, Société Générale, Super Window Project™ & Gallery, Surface to Air, The Great Indoors Award, Tokion, Toy2R, Via Bus Stop, or Zach Feuer Gallery.


In 2007, Item Idem won the Great Indoors Award for his striking design of the Bernhard Willhelm Tokyo flagship boutique designed in 2005. The same year, his first solo show DISPLAYSTHETICS was the official project representing France for Tokyo DesignTide 2007, and was granted with a 'Best installation award' by the japanese interior design/architecture magazine CASA BRUTUS. 


A self-professed “conceptual stimulator”, Duval negotiates the politics and processes of appropriation, deploying found images, objects and ideas with a deft wit and an immediately identifiable sense of style (despite the fact that the artist himself is quite the chameleon, rarely appearing in the same guise twice.) More recently, the artist has taken his flair for the theatrical to the actual theatre itself, designing the sets for Bruce LaBruce’s staging of Arnold Schönberg’s Pierrot Lunaire in Berlin in March 2011.


item idem, né Cyril Loup Aimé Duval Horlin du Houx in Paris in 1977, has traveled the world extensively for passion & reason, showcasing his practice in international cities such as Amsterdam, Berlin, Hong Kong, Kyiv, Kyoto, Maastricht, Miami, Paris, the Principality of Monaco, Moscow, New York City, Osaka, or Tokyo.


For PRESS purposes, please contact Corinna Springer

For LEGAL purposes, please contact Elsa Huisman

Want your banner on our website?

Want a piece of us?

Want to volunteer for factory work?

Want to let us know about you?

Want to know more?

Facebook Twitter

Social-media-sign Moneyback Gold-card Free-delivery
Website by OKFocus™ LLC.

This work is expressly dedicated to Steven Brinke, Christian Duval, Guy Hörlin du Houx, Nagi Noda, Ingrid Rouge, Marie-France & Eleonore de la Taste, & Tobias Wong. For all the love, the support, & the inspiration you've provided me with over the years.

Cyril Duval / item idem
February 2012